Esotericism is only one of several 'alternative' belief systems which claim to have discovered their own model of 'truth'. They explain the increasingly complex world we live in by simplifying spiritual, political or pseudo scientific theories. These models of 'truth' – no matter how speculative or irrational they may be – are finding new followers mainly through Social Media forums, enabling them to grow into mass movements which perfectly fit into the current 'post truth era'.
For a period of two years, Klaus Pichler immersed himself into the scene by pretending to be a fanatic esotericist. He joined online forums, attended esotericist fairs and gatherings, familiarized himself with relevant theories, ordered products and made use of services. This enabled him to gain an inside view of the irrational world of esotericism, filled with remote healing, aura sprays and unicorn essences. In the process, he witnessed a mixture of credulity, quackery and betrayal.
The result of Klaus Pichler's approach is the series ‘This will change your life forever’ which consists of pictures of products, re-staging of images found on online forums and visualizations of esotericist theories. Some names have been changed but all products are genuine and all quoted texts are authentic. Nothing in this project is fake, or, not faked by him at least.
Opening: April 6, 2017 at 7 pm
Exhibition goes from April 7, 2017 to June 17, 2017
The photobook to the theme will be presented during the 5th ViennaPhotoBookFestival on June 10 and 11, 2017.
Brotfabrik GalleryWalk: April 26, 2017 from 6-9 pm